Classes usually last 2 to 2 and a half hours. But there are some that go for three, they are usually baking classes. You, as a cooking instructor, will be there two hours before class starts to prepare and there will be no place. Culinary and cooking school can last from a few months to four years, depending on the chosen duration of the culinary school.
Usually, from start to finish, each class lasts 2 to 3 hours. Keep your cooking classes under two hours. The goal of a cooking class is to learn how to cook specific dishes quickly and easily. A long class contradicts that expectation.
For example, you can sell well-matched wines, aprons, cookbooks, crockery sets, t-shirts, and even tickets to your next cooking class. As more and more people learn about your cooking classes, they will attend more events, invite their friends, buy your merchandise, book you a private cooking class, hire you for corporate events, etc. Your cooking classes will likely have a mix of the groups mentioned above, and you might even receive some unexpected attendees who have their reasons for wanting to learn how to cook. For example, January is often a busy month for most people and their budgets may not include space for a cooking class.
These locations are specifically designed to host cooking classes and product launches, so they have most of their requirements resolved. It's easier to book a school for a cooking class during the holiday season, for example, or on weekends. Theoretically, you can organize a cooking class any time of the year, but certain periods will make it difficult to enroll. Beyond food, finances and friendships, cooking classes provide you with information that will serve as the basis for your future events and your brand strategy.
A cooking class brings people together, teaches them how to cook, develops your brand, sells related products and helps you build a heritage ladder. Winter is also a challenge for organizing cooking classes, as most people are reluctant to leave their homes. The more classes you organize, the better you can impart knowledge about recipes, ingredients, wine pairings and kitchen equipment, and the easier it will be to sell these things later on. The best time to organize a cooking class is during the warmer months of your country's climate, towards the end of the month, when people have money.
A cooking class is a physical meeting, so you should reserve a space that is close enough to your target audience and affordable enough for your budget.